Privacy Policy

Eye Catching Italian — Media Kit
Last updated: 8 November 2026

1. About us

Eye Catching Italian is operated by Emphasys AB (organisation number 559255-8109), Forskarbacken 5, 114 15 Stockholm, Sweden.

Emphasys AB is the data controller responsible for the processing of personal information described in this Privacy Policy.

We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our Media Kit website at partnerships.eyecatchingitalian.com or contact us about a potential business collaboration.

For privacy-related questions, contact alex@eyecatchingitalian.com.

2. Information we collect

Partnership enquiries

When you submit our contact form, we collect:

  • Your name
  • Your work email address
  • Your brand or agency
  • Your partnership idea or message

We also receive any additional information you voluntarily provide when communicating with us by email.

Please avoid including sensitive personal information in your enquiry unless it is genuinely necessary.

Technical information

When you visit the website, our hosting and security services may process technical information needed to deliver and protect the site, including:

  • IP address
  • Browser and device information
  • Request details and timestamps
  • Technical security information

Our contact form also uses limited technical information to help prevent automated spam and excessive submissions.

Embedded content

The website contains Vimeo videos and externally hosted fonts. When these resources load, the relevant providers may receive technical information about your browser and connection.

3. How and why we use your information

We process personal information for the following purposes.

Responding to partnership enquiries

We use the information you submit to review potential collaborations, respond to your enquiry and communicate about possible business arrangements.

Our legal basis is generally our legitimate interest in managing business enquiries and professional relationships under Article 6(1)(f) of the General Data Protection Regulation (GDPR).

Where processing is necessary to take steps towards entering into a contract at your request, Article 6(1)(b) GDPR may apply.

Operating and protecting the website

We process limited technical information to maintain website functionality, prevent spam and protect the website against misuse.

Our legal basis is our legitimate interest in operating a secure and reliable website under Article 6(1)(f) GDPR.

Displaying website content

We use third-party services to display videos and fonts.

Where these services require cookies or similar technologies that are not strictly necessary, the applicable consent requirements must be respected.

4. Contact form and Resend

Our partnership enquiry form uses Resend, a third-party email-delivery service.

When you submit the form, the information you provide is processed through a secure server-side handler and sent to:

alex@eyecatchingitalian.com

The email notification contains your name, work email address, brand or agency, and partnership message.

Your submitted work email is used as the Reply-To address, allowing us to respond directly.

Submitting an enquiry does not:

  • Automatically subscribe you to a newsletter.
  • Create a customer or learning account.
  • Enrol you in marketing email sequences.
  • Create a CRM record or customer database entry.
  • Trigger an automatic confirmation email.

Your enquiry is retained as business correspondence in our email system, subject to the retention principles described below.

Resend may process and store email content and delivery-related information in the United States under its applicable data-processing arrangements.

For more information, see:

https://resend.com/legal/privacy-policy

5. Vimeo videos

Our website uses Vimeo to display video content.

The hero video player loads when the website is opened. The four Selected Work video players load when their respective case-study popups are opened.

Our Vimeo embeds use the dnt=1 setting to limit Vimeo's session tracking and analytics collection.

However, this setting does not prevent all communication with Vimeo.

When a Vimeo player loads, Vimeo may receive technical information such as your IP address, browser details and information necessary to deliver the video.

Vimeo may also use cookies required for player security and bot protection. Cookies already stored in your browser from earlier Vimeo visits may be transmitted to Vimeo.

For more information, see:

https://vimeo.com/privacy

Vimeo's player-cookie information is available at:

https://help.vimeo.com/hc/en-us/articles/26080940921361-Vimeo-Player-Cookies

6. Google Fonts

Our website uses Google Fonts to display its typography.

When your browser requests these fonts from Google's servers, Google may receive technical information such as your IP address and browser request details.

More information about Google Fonts and privacy is available at:

https://developers.google.com/fonts/faq/privacy

7. Cookies and similar technologies

The Media Kit website does not intentionally implement advertising cookies or behavioural advertising tracking.

Some technical cookies or similar technologies may nevertheless be used by our hosting, security and embedded-content providers.

In particular, Vimeo may use cookies required for the secure operation of its video player, even when its Do Not Track setting is enabled.

You can view, manage or delete cookies through your browser settings.

If we introduce optional analytics, advertising technologies or other non-essential cookies requiring consent, we will provide appropriate information and choices before using those technologies.

8. External social media links

Our website includes links to Eye Catching Italian's profiles on:

  • Instagram
  • Facebook
  • TikTok

When you click one of these links, you leave our website and visit the external platform.

The relevant platform's own privacy policy applies to its collection and processing of information.

We are not responsible for the privacy practices of external websites.

9. Sharing information with service providers

We use selected third-party services to operate the Media Kit website and handle enquiries.

Depending on the service and how you interact with the website, these may include:

  • Our website hosting and security provider
  • Resend, for delivery of partnership enquiry emails
  • Our business email provider, for receiving and storing correspondence
  • Vimeo, for embedded video content
  • Google, for externally hosted fonts

These providers may process information necessary to deliver their respective services.

We do not sell your personal information.

We may disclose information where required by law or where necessary to establish, exercise or defend legal claims.

10. International data transfers

Some of our service providers may process personal information outside Sweden or the European Economic Area (EEA).

For example, Resend processes and stores certain email-related information in the United States.

Where required, international transfers are subject to appropriate safeguards under applicable data-protection law.

Resend describes its international transfer arrangements, including Standard Contractual Clauses and the EU–US Data Privacy Framework, in its data-processing documentation.

Information about other providers' international processing practices is available through their respective privacy policies.

You may contact us if you would like further information about international transfers relating to your personal information.

11. How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Partnership enquiries and related emails may be retained while we assess a potential collaboration, maintain relevant business correspondence or manage an ongoing professional relationship.

Information may be retained longer where required to comply with legal obligations or to establish, exercise or defend legal claims.

Enquiries that are no longer needed should be deleted in accordance with our retention practices.

Temporary technical information used for spam prevention and rate limiting is processed according to the operation and retention settings of the relevant systems.

Our third-party service providers may retain certain information, such as email-delivery logs, according to their applicable service arrangements.

12. Your rights under the GDPR

Depending on the circumstances, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your information.
  • Request restriction of certain processing.
  • Object to processing based on legitimate interests.
  • Request data portability where applicable.
  • Withdraw consent where processing relies on consent, without affecting the lawfulness of earlier processing.

These rights may be subject to legal conditions and exceptions.

To exercise your rights, contact:

alex@eyecatchingitalian.com

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection, Integritetsskyddsmyndigheten (IMY).

Website:

https://www.imy.se/en/

13. Security

We use appropriate technical and organisational measures to protect personal information.

Our partnership contact form uses a server-side submission handler, and the email-delivery API key is not exposed in the public website's browser code.

The form also includes input validation and measures designed to reduce spam and repeated submissions.

Access to business correspondence is managed through our email services.

Although we take reasonable precautions, no system connected to the internet can guarantee absolute security.

14. Changes to this policy

We may update this Privacy Policy when our website, service providers, data-processing activities or legal obligations change.

The latest version will be made available on this page, together with its last-updated date.

15. Contact

For questions about this Privacy Policy, your personal information or your data-protection rights, contact:

Emphasys AB — Eye Catching Italian

Organisation number: 559255-8109

Forskarbacken 5
114 15 Stockholm
Sweden

Email: alex@eyecatchingitalian.com

Website: partnerships.eyecatchingitalian.com