EYE CATCHING ITALIAN · CREATOR-LED PARTNERSHIPS
Creator-led videos about Italian food, language, culture and everyday life, connecting brands with curious audiences around the world.
Made for brands in food, travel, home & lifestyle.
Facebook · Instagram · TikTok
Combined platform follows
Facebook + Instagram + TikTok
Facebook content views
Oct 1st to Oct 31st - 2026
Instagram content views
Oct 1st to Oct 31st - 2026
U.S. share of Facebook and Instagram audience
Facebook + Instagram page ~ 550K followers
02 / SELECTED WORK
From food rituals and cultural surprises to visual language learning and everyday humor, these original videos show how Italian stories become entertaining, memorable content.
03 / THE AUDIENCE
Understanding who watches, where they're based and how an original story can reach beyond existing followers. Platform statistics below are separately labelled historical snapshots.
INSIGHT 01 / CHANNEL FOOTPRINT
An established audience across Facebook, Instagram and TikTok, with channel selection matched to the campaign.
Main brand channel · historically strong U.S. adult consumer audience
Main brand channel · native visual storytelling and Reels
TikTok
Additional content and distribution opportunity · offered when appropriate
INSIGHT 02 / WHO WATCHES
These are account-level historical audience insights, not the geographic split of a specific post.
Facebook audience
Oct 1st to Oct 31st - 2026
Based in the United States
Women · ages 35–64 broadly prominent
Instagram audience
Oct 1st to Oct 31st - 2026
Based in the United States
Women
Tik Tok audience
Oct 1st to Oct 31st - 2026
Based in the United States
Women
INSIGHT 03 / PERFORMANCE
A clearer picture of content visibility and audience response across Facebook and Instagram, based on overall account performance, rather than one standout video.
Instagram accounts reached
Oct 1st to Oct 31st - 2026
Facebook views
Oct 1st to Oct 31st - 2026
Instagram engagement rate
Viewer based engagement rate Oct 1st to Oct 31st - 2026
04 / PARTNERSHIP OPPORTUNITIES
I work with brands whose products and experiences can become a natural part of a story about Italy -
from food and travel to everyday culture and lifestyle.
Whether you're based in Italy or connecting Italian products with audiences abroad, the story should come first.
01 / The everyday ritual
Italian coffee rituals, pasta traditions, regional ingredients, familiar recipes and everyday food culture.
For example: a relevant coffee product used naturally while explaining how Italians order or drink coffee.
02 / Culture in context
Destinations, hospitality, food tours, transport, cultural experiences and local travel insights.
For example: an authentic visit told through genuinely useful cultural observations.
03 / Objects in use
Cookware, coffee machines, utensils, ceramics, tableware, home products and Italian everyday routines.
For example: a kitchen tool used while introducing a real Italian household custom.
04 / Everyday identity
Quality objects, heritage, personal care, fashion, design, habits and the details that give Italian life its character.
For example: a relevant object explained through how people actually use it, and what it means in everyday culture.
FROM IDEA TO PUBLICATION
Original concepts, scripts, on-camera storytelling, filming and editing, tailored to the subject and the platforms that make sense.
HOW A COLLABORATION TAKES SHAPE
Specific platforms, deliverables, review, scheduling and usage rights are defined in each proposal.
01
Understand the brand, audience, market, goals and whether the partnership belongs in the content.
02
Shape a culturally relevant creative idea, choose channels and agree deliverables and rights.
03
Script, film and edit the agreed video, with contracted review and revisions.
04
Publish natively with the applicable disclosures and share agreed performance snapshots.
Custom campaigns and licensing available. Paid-media use, Partnership Ads, exclusivity and other rights are scoped separately. Organic performance is not guaranteed.
05 / BEHIND EYE CATCHING ITALIAN
I'm Alex, an actor and marketer turned creator after meeting my Italian girlfriend and falling in love with Italy. I won the best actor award at the Rome film festival 2024 for the short film “Wherever you go” and have helped other brands reach over 100 million views as a marketing consultant.
Using my skills in communication, I have grown a community of over 600 thousand Italian language learners and Italy enthusiasts in 16 months.
From the first idea and script to presenting, filming and editing, I like finding the hook that turns something familiar into a video people actually want to watch. Humor, curiosity and real cultural detail make that possible.
Clear, memorable associations.
Warm, entertaining delivery.
Beyond vocabulary, into everyday life.